Preserved critique artifact
This version is intentionally preserved because it demonstrates a common student mistake: building pages and buttons before understanding the category, the persona, the emotional stakes, and the real workflow problem.
Why this earns a DThe old mistake
A generic package card with a price, a list, and no persuasive reason why a household should change how it cleans the refrigerator.
A generic package card with a price, a list, and no persuasive reason why a household should change how it cleans the refrigerator.
A generic package card with a price, a list, and no persuasive reason why a household should change how it cleans the refrigerator.
The hidden problem
A stronger site teaches customers where to find the model label, why refrigerator size matters, and how cold and frozen food need separate staging. This weak version treats the question like a form field.
The simulated checkout
A button can lead to a cart, but an A-grade DTC site must first make the customer feel seen. This draft skips the old one-shelf-at-a-time pain, the sticky jar mess, and the relief of emptying the whole fridge.
BUS-134 critique notes
It explains a product before it explains the human problem.
It uses abstract graphics instead of showing the food, the mess, or the home.
It treats sizing as a form task, not as a trust-building service moment.
It has a cart-like flow but no real brand point of view.
It never shows why cleaning one shelf at a time is a broken workflow.
It misses the sticky-jar problem, so the kitchen-wide mess is invisible.